Why the sticker price is not the final price
A cannabis special cuts the shelf price. It does not cut tax. Washington charges a 37 percent excise tax on retail cannabis sales. Colorado charges a 15 percent excise tax at wholesale plus a 15 percent retail sales tax. Oregon charges a 17 percent retail sales tax on cannabis items. Tax lands on the total at the register, after the discount is applied.
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Example: a $40 eighth marked 20 percent off shows $32 on the menu. With 37 percent excise in Washington, you pay $43.84 at the register. The same eighth at $40 with no discount costs $54.80. The deal saves $10.96. Run that math before you drive.
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Compare unit price, not sticker price
- Flower: dollars per gram, or per eighth at 3.5 g.
- Vape carts: dollars per gram of oil, plus mg THC on the label.
- Edibles: dollars per 10 mg THC.
- Pre-rolls: dollars per gram. One 1 g pre-roll at $12 beats two 0.5 g at $7 each.
What a daily special looks like on a menu
- Category deal: flower on Monday, carts on Wednesday.
- Time window: happy hour from 4 pm to 7 pm.
- Bundle: buy two, get one.
- Loyalty points: 1 point per dollar, redeem at 100.
- Medical menu pricing, listed apart from the recreational menu.
- First-time customer discount, one per person.
Parameters to check before you buy
- Discount cap. Many stores cap a deal at 30 percent or $50, whichever comes first.
- Exclusions. Deals often skip top-shelf flower, solventless concentrates, and accessories.
- Stacking. Ask if a loyalty discount stacks with the daily deal. Most stores say no.
- Expiry. A daily deal ends at close. A bundle may carry a 30 day window.
- Stock. A deal on a strain with 4 units left is not a deal you can buy.
- THC label. Compare mg THC per package, not package weight.
- Menu refresh. Online menus update at open, often 8 am or 9 am. Call first for a long drive.
Pitfalls
- Buying volume to hit a threshold. A $120 ounce beats a $70 half on unit price if you use the full ounce.
- Comparing a sale price at one store to a regular price at another. Compare sale to sale.
- Ignoring tax in state comparisons. Oregon shelf prices read low because the tax hits at the register.
- Trusting the word special. Track three stores for two weeks and log unit price.
- Below-cost rules. Some states restrict sales under the store's cost. Check local rules.
Bottom line
Write down unit price per gram or per 10 mg THC. Add tax. Check the discount cap and the exclusion list. Buy the deal on a product you already use. A 25 percent discount on something you will not finish is a full-price loss.